Our Story

We didn’t start with socks. We started with alpacas.

For over a decade, we crafted premium alpaca wool toys — cute, fluffy, and surprisingly technical. Along the way, we learned the secrets of this fiber and how to work with it.

✔️ 10+ years in the alpaca industry
✔️ Direct partnerships with trusted Peruvian suppliers
✔️ Deep knowledge of how to bring out the best in alpaca

And then we realized:

Alpaca wool is one of the most underrated performance materials on the planet.

It’s softer than cashmere.
It keeps you warm when in the cold and cool in the heat.
It breathes = No Smell.

We know this fiber better than anyone. That’s what makes Karu different. 

So we stopped waiting for someone else to figure it out. 

We set out to make the best socks in the world.

Crafted with alpaca wool from Peruvian partners we’ve trusted for over a decade.
Tested on mountain trails, city streets, long flights, and cold floors.

This isn’t fast fashion.
This is what happens when you build with care, not guesswork.

Go alpaca.